According to a report by WeAreSocial, the number of social media users as of January 2020 was roughly about 49.5 percent of the world’s population. But what does it mean? At any given time, the number of conversations going on in social media is massive.
With so much noise, your business is very likely to get lost in the clatter. But if you want to remain relevant, you cannot afford not to have an excellent social media presence. It does not matter if your business model deals directly with clients or other businesses. You must have more views on instagram page.
If you want to grab the attention of your audience, you need to communicate with them on social media. More importantly, you need to find the people that are already speaking about your business, brand, or products and join their conversations to address their needs.
But, how can you keep track of such vital conversations regarding your business?
To make good use of social media noise, you need to know how to use social medial listening technology.
What is Social Media Listening?
It is the process where you collect data from social media platforms about a specific topic relating to your brand or business. Then, you analyze the data to find any useful insight or trend that can influence your marketing practices.
Through social media listening (social listening) tools, you can know what people are talking about your business without wasting too much time looking for it.
It is common to confuse social listening with social media monitoring. However, the two are slightly different. Social media monitoring refers to collecting data about how your business is faring online. However, social listening is all about understanding the data and finding ways you can leverage it to grow your business.
So, how can social media listening help your business?
Do Not Miss Any Conversation about Your Business
Today, social media is a very different environment from what it was ten years ago. It is no longer a platform meant for just friendly chats. Instead, it is now a market place. You can now meet your target client on social media, communicate with them, and even close a sale. Check this post.
But with the numerous social media platforms available, it is easier said than done since your target market is probably distributed on the various sites.
Unless you have enough workforce to consistently man all sites, you may probably lose out on reaching a lot of your potential clients. However, you can benefit from using social listening tools.
Social media listening tools can keep a lookout for any conversations that are of interest to your brand or business. Moreover, it is a great way to always keep a watchful eye over your competitors to know how you can beat them.
Track conversations from more than one channel in one place
Tracking conversations from one channel to another can be very tedious if you do not have the right help. With the number of conversations going on in a given minute, it is easy to miss out on very crucial conversations that can either make or break your business.
By using the right social listening tool, you can get all the essential conversations from different channels in one place, saving you lots of time. You can, therefore, spend your time on solving the needs of your customers.
Identify Potential Threats
Every business is afraid of negative press. With the ability of anything going viral on the internet being high, you need to be very cautious about what people are saying about your business online. According to a study by Convince and Convert, about 47 percent of social media users cast complaints to companies online.
If you do not pay enough attention, such messages can harm your business. Social listening can help you catch any complain early and react to it to limit any damage.
Track Your Competition
Through social media listening, you can find out what your competition is up to and make informed marketing decisions about your business. Some of the information you can get to find out includes what your competitor is good at, how they respond to their clients, who they associate with, and what other people think about them.
Successful marketing campaigns stem from leaning the successes and failures of your competitors.
Are you looking for an excellent social media listening tool? NetbaseQuid is one of the top social listening tools that can help you track business trends, understand your competitors, connect with your clients, and learn more about the market.
The tool makes use of artificial intelligence to gather information online, helping you to make marketing decisions that are driven by accurate data. With some of the top brands across all verticals in 99 different countries relying on the social listening tool, you can be sure that it will provide you with the best results for your business.