No matter what type of website you own, the need for SEO strategy is inevitable. In this fiercely competitive market, generating organic traffic and getting ranked on the SERPs remains the two major goals of every business. With a sound SEO practice, it becomes possible to achieve these goals easily.
However, implementing an effective SEO strategy is easy said than done, especially if you own an ecommerce website. This is one of the main reasons why people outsource the best ecommerce SEO strategies from experts.
Whether you outsource your SEO needs or make your in-house teams work on the strategy, make sure that they follow defined steps and efficient techniques mentioned below:
1- Ecommerce keyword research: Ecommerce keyword research is a critical process as it helps you to determine suitable keywords based on transactional searches performed by
potential customers.
These keywords become essential for the ecommerce SEO strategy because the targeted chosen keywords will be used across the website in the form of content for the product and category pages as well as in the ecommerce blogs.
Make sure that your research revolves around factors like:
- Must be relevant as per the products and categories
- Under acceptable search volume for your industry
- Approximate cost per click. The higher, the better.
- Inspect the competition level of the keywords you wish to target
2- Improve the website structure: User experience plays a key role when it comes to ranking. This is because a better user experience guarantees the best navigation experience to the user and also means that the website displays information and things that users care about. Therefore, decreasing the bounce rate significantly.
When your ecommerce website’s structure is optimized for users and search engines equally, then you will enable:
- The search engines reach, index, and fetch categories and products from your page based on the query.
- Your online store visitors to reach desired pages within few clicks.
- Dispensing the domain authority and link juice to products and categories pages from the home page efficiently.
3- Focus on on-page SEO: On-page SEO is yet another crucial step for your ecommerce store to reach higher rankings in targeted search results.
On-page SEO focuses on optimizing the ecommerce website content as per search engine’s standards as well as encourage potential customers to conclude their desired actions:
- By choosing chosen keywords to optimize the URLs, Meta descriptions, images, alt text, headings, and video transcripts.
- By crafting benefits-focused copy for every category and product.
- By linking internally related category and product pages.
- Displaying customer reviews and testimonies to build trust and credibility, etc.
4- Handle technical SEO issues, too: As time passes by, your ecommerce business will expand, meaning there will be an introduction of new products, therefore increased need for more pages. And this means increased technical SEO aspects and needs, too.
For an effective ecommerce SEO, performing periodical site audits is crucial. With weekly or monthly audits, you can uncover and handle technical SEO issues and prevent them from falling down on ranking as well as:
- Take care of mobile optimization issues
- Reduce the occurrence of redirects and “404 error pages.”
- Fix database and financial transaction security concerns, etc.
5- Consider ecommerce link building: Ecommerce link building can be a little challenging because not many blogs or websites are inclined towards referring to a website that only contains products instead of valuable information.
But regardless of how challenging it is, link building is a crucial part of the ecommerce SEO strategy because it expands and signifies your ecommerce website’s authority to search engines to upgrade your ranking in targeted search results as well as earn better referral traffic.
For effective ecommerce link building, you will require conducting an in-depth analysis of your backlink profile as well as the competitor’s backlink profiles. This way, it will become easy to define worthy link-building opportunities and the outreach plan.
Wrapping up
Managing the entire ecommerce SEO can be tiring, especially if you don’t have the necessary expertise to handle the same.
So, it is ideal to hire the best ecommerce SEO service provider because they will take care of all the steps and techniques mentioned above, allowing you to enjoy a fully managed ecommerce website that generates better ROIs.
