Marketing is essential for every kind of business, even vehicle hire companies. Poor marketing can ruin a company but if done correctly it can establish a brand. A car hiring company has to adopt a correct marketing approach and implement it well.
In general, an auto rental service caters to travellers by train, bus, or flight. Nevertheless, with an innovative marketing strategy, car rental businesses can find ways of generating more returns from the rental fleet.
Attractive marketing tips to enhance car rental revenue
Cater to corporates
Large companies rent cars for their business trips or offer local transportation to business associates visiting town for meetings or to transfer equipment to local trade shows. Corporations may never participate in surveys or fill questionnaires but employees of the company can be interviewed. If your target is MNCs then identify the top 10 and introduce special schemes for these companies’ employees.
Offer excellent customer service
Customer satisfaction has to be a top priority, so closely observe their rental needs and preferences. Each client’s needs, choices, and budget differ. Therefore, approach the right client with the right services. Attract new customers and retain existing clients with exclusive offers like vehicle replacement or roadside assistance. You cannot afford to lose an earned customer, so plan special offers.
Make each deal exceptional. The discounts and schemes invite one-time customers but the user-friendly software, comfort, car quality, as well as the driver’s attitude, punctuality, and driving skills make a high standard deal.
Create loyalty program
Offer a free ride on every 100th ride or 1000 mileage points for any car booking. Surprise the customer with traveling their dream car at the same rates. You may be surprised the next time the same customer books a high version package. Frequent Swift riders can book an XUV.
Monitor your competitors
Keep track of your competitor’s activities and if necessary implement their ideas in your business. For example, if they offer discounts on long-term rentals then try to beat their discount rates.
Diversify digital marketing tactics
Facebook and WhatsApp offer you the advantage of sharing attractive visuals more than text. This works in attracting youngsters. They share messages the most within their group, which is free publicity. Choose any kind of ad platform that suits your needs and budget.
Online ads like SEM, SEO, and SMM offer different results. Monitor and invest in those that bring in maximum profit. Diversifying your digital marketing strategy helps to lessen the dependency on a specific kind of ad. It improves your outreach because prospects come from different channels.
To address a geo-location, make use of newspapers or posters or billboards. You can even get your business listed on the local and most popular online directories.
Bleen is a business directory committed to Australian local businesses. Getting listed in business directories helps to enhance your website traffic and create brand awareness. Google rewards local businesses with top ranks if their NAP [name, address, phone number] is consistent and accurate across every mention on the internet [like a press release, social media profile, website, etc.]
For acquiring quality backlinks, you will write about festival offers, deal of the week, or organize a local car event and publish them on popular blogs. Read more about how SEO linking is crucial on the Busy Fox blog.