Forget what the ‘experts’ claim; getting discovered well on Google is not difficult at all. As long as you choose particular keywords that are related to your business and follow all of the SEO requirements, you should be OK. Let’s not waste any time getting to the point.
Start by brainstorming 3 to 10 keywords for which you wish to get discovered. Whether it was looked for, then you can see if it was found. Because, after all, what is the use of having a keyword if no one is searching for it?
The Right Tips: Make sure that the keywords you pick are realistic. When searching for the term ‘bicycle repair shop,’ there is (too) much competition, however searching for the keyword ‘cycling repair shop Almere’ is feasible.
- Make your web pages more search engine friendly by optimizing them for the keywords you want to be discovered for. Add relevant words, call-to-action buttons, and a contact form to the page, depending on its purpose. This should be varied and tested till you get the best converting page!
- Make sure to include the keywords that are relevant to you in the titles and subtitles as well. Google will be aware of the keywords you want to be discovered for as a result of this. But be careful not to overdo it. Google now penalizes websites that use ‘keyword stuffing,’ as opposed to those that do not. As a result, avoid repeating the term thousands of times on the same page. This seems strange and does not convey the intended meaning.
Fourth, make certain that your metadata, such as the meta titles and meta descriptions, is optimized and written in an appealing manner. Make use of your keywords and keyword combinations. This is an essential and straightforward method of optimizing your website. You can find all useful information for the same.
Meta titles should be optimized
Include Google Analytics tracking code on your website. Sign up for a free account here and embed the tracking code into your website. After that, you may examine the visitor flow. How long do visitors remain, how many pages do they see, where do they come from, and what search terms do they come across are all important questions to answer.
Create social media profiles on Facebook and LinkedIn, and use them to share content from your website. Don’t forget to provide a link to the related page on your website. The use of social media is becoming more crucial in Google’s algorithmic decisions.
Include social-sharing buttons in your content and goods to increase their reach. People will be more likely to spread the word about you if they do so. The ‘Like’ button on Facebook and the ‘Email: send to a friend’ buttons are the two most frequently used buttons.
Contemplate unique and imaginative placement options for the social sharing buttons. Particularly successful are the ‘feel good moments,’ such as after someone has just purchased a product, for example.
Conclusion
In the event that you don’t currently have one, add a search option to your website. With the help of Google Analytics Site Search, you can learn more about the terms that visitors are using on this site. Make an effort to uncover connections and ensure that searchers find what they are looking for. Providers could consider include a subject that is often searched for in their offerings.
